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TCG: AI POWERED, PROP-TECH SUPER APP
ROLE & DURATION
Senior UX Designer
Team of 2
UX & UI Design, Design System, Project & Product Management, Sub-team Supervision
Nov 2023 - Mar 2024
OVERVIEW
TCG Group envisioned a transformative platform uniting all stakeholders in the real estate market, from property owners to service providers. Their goal was to streamline interactions, simplify transactions, and create a more efficient, transparent marketplace that meets the diverse needs of everyone involved. By leveraging innovative technology, the platform aims to revolutionize how real estate business is conducted.
CLIENT
PROBLEM STATEMENT
The platform needs to address low user engagement in residential societies, simplifies property searches, and resolve trust issues in online real-estate applications, enhancing user experience overall.
UX OBJECTIVES
TCG Group envisioned an innovative AI-powered platform for all real estate market participants, including property owners and service providers.
The platform aims to:
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Streamline processes
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Offer a user-friendly experience
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Address the unique needs of diverse user groups
ZEUX was engaged as the strategic design partner to:
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Craft a seamless, intuitive UX
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Create a visually compelling UI
THE PROCESS
From the outset, we immersed ourselves in cutting-edge innovation by initiating a UX innovation workshop with stakeholders. One key activity involved "Knowing Your Brand Values" through images, where participants categorised expressionist images to better define each brand attribute. Additionally, we performed thorough competitive research to grasp current trends and strategies in real estate technology. This analysis laid a solid foundation for designing a platform that effectively engages and attracts users.
Understanding the Landscape
Identifying Innovation Opportunities
Crafting a One-Stop Shop
Seamless Backend, Flawless Frontend
Holistic Real-Estate Ecosystem
Fig 1 : Knowing your brand values Activity
OUR SOLUTION
I conceptualised a detailed feature set and meticulously analysed user task flows for the Z app. This rigorous process provided critical insights that shaped the design of a distinctive real estate ecosystem. The resulting Z app functions as a fully integrated platform, streamlining the entire user experience.
My solution emphasised five key UX design features:
Premium yet User-Friendly design
The app boasts a premium aesthetic that prioritises user-friendliness.
Keeping in mind that the app essentially caters to the elite societies in any area, minimalism and a carefully curated colour palette create a sophisticated yet intuitive experience.
The Lotus widget: A New-Age Innovation
This innovative feature presents the app's diverse offerings in a clear and engaging way, facilitating easy discovery and user interaction.
It breaks away from conventional cascading navigation systems, offering a novel and intuitive experience.
ConZierge: An invisible AI assistant!
This innovative feature aims to assist the user at their command- reducing motor and cognitive load effectively.
It leverages AI power to deliver a better experience. Image quality assurance check for rental listing, increasing ease of usage, are some of the functions performed by ConZierge to make functionality easier and engaging!
The Vibe Dial:
Hyper- Personalisation made fun
This unique feature allows users to tailor their experience by selecting their personality type.
Based on this selection, the app recommends events, communities, and connections that align with user preferences, fostering a fun and hyper-personalised experience.
Digitised Backend System: Powering a Seamless Front-End
Recognising the shift from offline to online management, we created a robust backend system that empowers administrators to maintain the app's seamless user experience.
Gate management with a Twist!
We replaced the conventional gate management interfaces with a more interactive and engaging UI, minimising user effort while enhancing user enjoyment.
DESIGNING LAYOUTS FOR DESKTOP SCREENS
To facilitate seamless backend operations, we also designed desktop interfaces that support and enhance the functionality of the frontend screens.
CREATING A STYLE GUIDE AND COMPONENT SET
We provided a comprehensive style guide for both mobile and desktop screens. Additionally, we developed component sets for all interactive elements and designs, ensuring straightforward application and consistency across the platform.
Wizard
Tabs
Icons
Statuses
Colours
Primary Colours
Secondary Colours
#0776FF
Text links
#B7B7B7
Dropdown selection
#868686
Unselected nav bar
#D24837
Error, unassigned task
#000000
Main CTAs, Selections
#FF7A19
On hold
#E1E1E1
Unselected tabs(pills)
#FFB800
Pending, upcoming,
payment link sent
#AFAFAF
Inactive, Tag- Cancelled
#3CB697
Completed, payment
received, on my way, added
#ECECEC
Background, Secondary CTA, drawer
#73C87B
Task in progress
#BA800F
Visit failed
#F7F7F7
Tile colour
Buttons
Primary CTA
Secondary CTA
Dropdowns
THE OUTCOME
Leveraging our collective insights and expertise, my team and I successfully delivered a comprehensive ecosystem within the Z app for TCG Group. Our goal was to design a platform that elevates and streamlines the real estate experience for users, meeting their needs and expectations. We were committed to enhancing community connections and providing users with engaging and enjoyable opportunities.
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500+ Unique screens designed
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2 UI widgets patent pending
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The Super App launch is scheduled for July 2024
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